{"id":10761,"date":"2025-12-03T10:51:16","date_gmt":"2025-12-03T09:51:16","guid":{"rendered":"https:\/\/visualeurope.com\/immersive-experiences-and-artificial-intelligence-in-event-technology\/"},"modified":"2025-12-03T10:55:46","modified_gmt":"2025-12-03T09:55:46","slug":"immersive-experiences-and-artificial-intelligence-in-event-technology","status":"publish","type":"post","link":"https:\/\/visualeurope.com\/en\/immersive-experiences-and-artificial-intelligence-in-event-technology\/","title":{"rendered":"Immersive Experiences and Artificial Intelligence in Event Technology"},"content":{"rendered":"\n

According to G\u00e1bor Kurj\u00e1k, Head of the Creative Studio at Visual Europe Group, the events industry is undergoing such rapid technological transformation that audiences no longer settle for being passive spectators. As he puts it: \u201cArtificial intelligence and digitalization elevate the event experience to a new level \u2014 audiences want to step inside the visual world and become part of the story.\u201d<\/strong> <\/p>\n\n

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Reflecting on the themes highlighted by IAB, G\u00e1bor emphasized that AI has already become an integral part of creative event design, from fast visual concept generation to audiovisual content creation and the development of interactive elements. He believes modern technology does not replace human creativity \u2014 it extends it: \u201cAI tools accelerate the design process and open up possibilities that were previously unimaginable. This transforms events from simple shows into personalized, immersive experience spaces.\u201d <\/em><\/p>\n\n

G\u00e1bor also highlighted that technological innovation comes with responsibility: sustainability, energy management, and conscious data handling are now essential considerations in event production. <\/p>\n\n

You can read the full IAB article here:<\/strong> https:\/\/iab.hu\/2025\/11\/25\/a-kozonseg-mar-nem-elegszik-meg-a-nezoi-szereppel-igy-formalja-at-az-ai-es-a-digitalizacio-a-rendezvenyek-vilagat\/<\/a><\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00e1bor Kurj\u00e1k, Head of the Creative Studio at Visual Europe Group, shared his insights on how AI and digitalization are reshaping the world of events \u2014 and why today\u2019s audiences expect a far more active role than ever before.<\/p>\n","protected":false},"author":6,"featured_media":10757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"helyszin":[],"orszag":[],"ugyfel":[],"rendszerintegracio-teruletek":[],"rendezveny-teruletek":[],"rendszerintegracio-szolgaltataso":[],"rendezveny-szolgaltatasok":[],"lokacio-kategoriak":[],"rendezvenyek-rendszerintegracio":[235],"class_list":["post-10761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","rendezvenyek-rendszerintegracio-featured-news"],"_links":{"self":[{"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/posts\/10761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/comments?post=10761"}],"version-history":[{"count":1,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/posts\/10761\/revisions"}],"predecessor-version":[{"id":10762,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/posts\/10761\/revisions\/10762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/media\/10757"}],"wp:attachment":[{"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/media?parent=10761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/categories?post=10761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/tags?post=10761"},{"taxonomy":"helyszin","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/helyszin?post=10761"},{"taxonomy":"orszag","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/orszag?post=10761"},{"taxonomy":"ugyfel","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/ugyfel?post=10761"},{"taxonomy":"rendszerintegracio-teruletek","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/rendszerintegracio-teruletek?post=10761"},{"taxonomy":"rendezveny-teruletek","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/rendezveny-teruletek?post=10761"},{"taxonomy":"rendszerintegracio-szolgaltataso","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/rendszerintegracio-szolgaltataso?post=10761"},{"taxonomy":"rendezveny-szolgaltatasok","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/rendezveny-szolgaltatasok?post=10761"},{"taxonomy":"lokacio-kategoriak","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/lokacio-kategoriak?post=10761"},{"taxonomy":"rendezvenyek-rendszerintegracio","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/rendezvenyek-rendszerintegracio?post=10761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}