{"id":10940,"date":"2026-03-03T11:01:16","date_gmt":"2026-03-03T10:01:16","guid":{"rendered":"https:\/\/visualeurope.com\/ai-in-the-event-industry-real-innovation-or-just-a-buzzword\/"},"modified":"2026-03-03T11:04:24","modified_gmt":"2026-03-03T10:04:24","slug":"ai-in-the-event-industry-real-innovation-or-just-a-buzzword","status":"publish","type":"post","link":"https:\/\/visualeurope.com\/en\/ai-in-the-event-industry-real-innovation-or-just-a-buzzword\/","title":{"rendered":"AI in the Event Industry: Real Innovation or Just a Buzzword?"},"content":{"rendered":"\n<p>Artificial intelligence has become an unavoidable buzzword in event communication\u2014but behind the promise of \u201cAI-driven\u201d experiences, there is often little more than rebranded automation. The real question is where AI truly creates value, and where it remains a marketing label. <\/p>\n\n<p>We discussed this with Botond Szabolcs, CEO of the Visual Europe Group, who has tested and implemented a wide range of AI-based solutions at large-scale national and international events in recent years.<\/p>\n\n<p>According to his experience, meaningful AI applications are most effective in the background: content and visual generation during the planning phase, AI-powered event assistants answering participant questions in real time, and advanced data processing and feedback analysis. On the attendee side, those solutions perform best that are immediately understandable and intuitive \u2014 such as AI-based avatar creation or real-time photo selection systems that enhance both engagement and social reach. <\/p>\n\n<p>Looking ahead, AI is expected to become an invisible but essential layer of event production rather than a standalone attraction. It will support more efficient organization and increasingly personalized experiences, while decision-making responsibility remains firmly in human hands. Measuring success, meanwhile, goes beyond traditional ROI, with growing emphasis on ROE \u2014 return on experience. <\/p>\n\n<p>Read the full interview and in-depth analysis in Hungarian here: <a href=\"https:\/\/marketing.hu\/cikkek\/pr-cikk\/ai-a-rendezvenyiparban-eszkoz-nem-attrakcio\">https:\/\/marketing.hu\/cikkek\/pr-cikk\/ai-a-rendezvenyiparban-eszkoz-nem-attrakcio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence has become an unavoidable buzzword in the event industry in recent years. But where does AI truly create real value in this sector? <\/p>\n","protected":false},"author":6,"featured_media":10511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"helyszin":[],"orszag":[],"ugyfel":[],"rendszerintegracio-teruletek":[],"rendezveny-teruletek":[],"rendszerintegracio-szolgaltataso":[],"rendezveny-szolgaltatasok":[],"lokacio-kategoriak":[],"rendezvenyek-rendszerintegracio":[235],"class_list":["post-10940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","rendezvenyek-rendszerintegracio-featured-news"],"_links":{"self":[{"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/posts\/10940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/comments?post=10940"}],"version-history":[{"count":1,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/posts\/10940\/revisions"}],"predecessor-version":[{"id":10941,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/posts\/10940\/revisions\/10941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/media\/10511"}],"wp:attachment":[{"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/media?parent=10940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/categories?post=10940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/tags?post=10940"},{"taxonomy":"helyszin","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/helyszin?post=10940"},{"taxonomy":"orszag","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/orszag?post=10940"},{"taxonomy":"ugyfel","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/ugyfel?post=10940"},{"taxonomy":"rendszerintegracio-teruletek","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/rendszerintegracio-teruletek?post=10940"},{"taxonomy":"rendezveny-teruletek","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/rendezveny-teruletek?post=10940"},{"taxonomy":"rendszerintegracio-szolgaltataso","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/rendszerintegracio-szolgaltataso?post=10940"},{"taxonomy":"rendezveny-szolgaltatasok","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/rendezveny-szolgaltatasok?post=10940"},{"taxonomy":"lokacio-kategoriak","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/lokacio-kategoriak?post=10940"},{"taxonomy":"rendezvenyek-rendszerintegracio","embeddable":true,"href":"https:\/\/visualeurope.com\/en\/wp-json\/wp\/v2\/rendezvenyek-rendszerintegracio?post=10940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}