{"id":10938,"date":"2026-03-03T11:01:16","date_gmt":"2026-03-03T10:01:16","guid":{"rendered":"https:\/\/visualeurope.com\/?p=10938"},"modified":"2026-03-03T11:01:19","modified_gmt":"2026-03-03T10:01:19","slug":"ai-a-rendezvenyiparban-eszkoz-nem-attrakcio","status":"publish","type":"post","link":"https:\/\/visualeurope.com\/hu\/ai-a-rendezvenyiparban-eszkoz-nem-attrakcio\/","title":{"rendered":"AI a rendezv\u00e9nyiparban: eszk\u00f6z, nem attrakci\u00f3"},"content":{"rendered":"\n

A mesters\u00e9ges intelligencia ma m\u00e1r szinte minden rendezv\u00e9ny kommunik\u00e1ci\u00f3j\u00e1ban megjelenik, de a l\u00e1tv\u00e1nyos \u201eAI-vez\u00e9relt\u201d jelz\u0151 m\u00f6g\u00f6tt gyakran egyszer\u0171 automatizmusok \u00e1llnak. A k\u00e9rd\u00e9s az: hol teremt val\u00f3di \u00e9rt\u00e9ket az AI, \u00e9s hol csup\u00e1n \u00fajrac\u00edmk\u00e9zett technol\u00f3gi\u00e1r\u00f3l besz\u00e9l\u00fcnk?<\/p>\n\n\n\n

Err\u0151l k\u00e9rdezt\u00fck Botond Szabolcsot, a Visual Europe Group vez\u00e9rigazgat\u00f3j\u00e1t, aki csapat\u00e1val az elm\u00falt \u00e9vekben sz\u00e1mos AI-alap\u00fa megold\u00e1st tesztelt nagyl\u00e9pt\u00e9k\u0171 hazai \u00e9s nemzetk\u00f6zi esem\u00e9nyeken.<\/p>\n\n\n\n

A tapasztalatok szerint a val\u00f3di hozz\u00e1adott \u00e9rt\u00e9k els\u0151sorban a h\u00e1tt\u00e9rfolyamatokban jelenik meg: tartalom- \u00e9s vizu\u00e1lgener\u00e1l\u00e1s a tervez\u00e9si f\u00e1zisban, AI-alap\u00fa event assistant megold\u00e1sok, val\u00f3s idej\u0171 adatfeldolgoz\u00e1s \u00e9s visszajelz\u00e9s-elemz\u00e9s. Emellett azok az interakt\u00edv install\u00e1ci\u00f3k m\u0171k\u00f6dnek igaz\u00e1n j\u00f3l, amelyek azonnal \u00e9rthet\u0151k \u00e9s \u00e9lm\u00e9nyszer\u0171ek a r\u00e9sztvev\u0151k sz\u00e1m\u00e1ra \u2013 p\u00e9ld\u00e1ul AI-alap\u00fa avat\u00e1rk\u00e9sz\u00edt\u00e9s vagy val\u00f3s idej\u0171 fot\u00f3v\u00e1logat\u00f3 rendszerek.<\/p>\n\n\n\n

A szakember szerint 2026-ra az AI nem \u00f6n\u00e1ll\u00f3 attrakci\u00f3k\u00e9nt, hanem l\u00e1thatatlan h\u00e1tt\u00e9rrendszerk\u00e9nt v\u00e1lik meghat\u00e1roz\u00f3v\u00e1: optimaliz\u00e1lja a szervez\u00e9st, szem\u00e9lyre szabja az \u00e9lm\u00e9nyt, mik\u00f6zben a d\u00f6nt\u00e9sek felel\u0151ss\u00e9ge tov\u00e1bbra is emberi k\u00e9zben marad. A siker m\u00e9r\u00e9s\u00e9ben pedig egyre nagyobb szerepet kap a klasszikus ROI mellett a ROE, azaz a \u201ereturn on experience\u201d.<\/p>\n\n\n\n

A teljes interj\u00fa \u00e9s r\u00e9szletes szakmai elemz\u00e9s itt olvashat\u00f3: https:\/\/marketing.hu\/cikkek\/pr-cikk\/ai-a-rendezvenyiparban-eszkoz-nem-attrakcio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A mesters\u00e9ges intelligencia az elm\u00falt \u00e9vekben megker\u00fclhetetlen h\u00edv\u00f3sz\u00f3v\u00e1 v\u00e1lt a rendezv\u00e9nyiparban is. De vajon hol teremt val\u00f3di \u00e9rt\u00e9ket az ipar\u00e1gban az AI?<\/p>\n","protected":false},"author":6,"featured_media":10510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"helyszin":[],"orszag":[],"ugyfel":[],"rendszerintegracio-teruletek":[],"rendezveny-teruletek":[],"rendszerintegracio-szolgaltataso":[],"rendezveny-szolgaltatasok":[],"lokacio-kategoriak":[],"rendezvenyek-rendszerintegracio":[25],"class_list":["post-10938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hu","rendezvenyek-rendszerintegracio-kiemelt-hirek"],"_links":{"self":[{"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/posts\/10938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/comments?post=10938"}],"version-history":[{"count":1,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/posts\/10938\/revisions"}],"predecessor-version":[{"id":10939,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/posts\/10938\/revisions\/10939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/media\/10510"}],"wp:attachment":[{"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/media?parent=10938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/categories?post=10938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/tags?post=10938"},{"taxonomy":"helyszin","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/helyszin?post=10938"},{"taxonomy":"orszag","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/orszag?post=10938"},{"taxonomy":"ugyfel","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/ugyfel?post=10938"},{"taxonomy":"rendszerintegracio-teruletek","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/rendszerintegracio-teruletek?post=10938"},{"taxonomy":"rendezveny-teruletek","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/rendezveny-teruletek?post=10938"},{"taxonomy":"rendszerintegracio-szolgaltataso","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/rendszerintegracio-szolgaltataso?post=10938"},{"taxonomy":"rendezveny-szolgaltatasok","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/rendezveny-szolgaltatasok?post=10938"},{"taxonomy":"lokacio-kategoriak","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/lokacio-kategoriak?post=10938"},{"taxonomy":"rendezvenyek-rendszerintegracio","embeddable":true,"href":"https:\/\/visualeurope.com\/hu\/wp-json\/wp\/v2\/rendezvenyek-rendszerintegracio?post=10938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}